Sitecore XP Analytics and Google Analytics: Parts of a Master Plan?
Jan24

Sitecore XP Analytics and Google Analytics: Parts of a Master Plan?

Ok, so I’m not an analytics professional but whilst speaking with a Sitecore enthusiast, a particular question was raised to me in relation to technically integrating Sitecore XP Analytics and Google Analytics. Specifically, the question was about how Google Analytics data could be fed into the Sitecore Experience Database. At my current place of work we are currently finalizing our upgrade to the latest version of Sitecore to...

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It’s the Sharing, Stupid!
Feb22

It’s the Sharing, Stupid!

Much has been said about the purchase of WhatsApp by Facebook in the last week for $19 billion dollars. Many reasons have been offered about why Facebook would want to buy WhatsApp, and these reasons seem to revolve around being able earn revenue from WhatsApp through advertising and other means. It seems to me that many of the opinions expressed about the acquisition of WhatsApp by Facebook seem to centre on being able to justify the...

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A Letter From an Internet Software Developer
Mar31

A Letter From an Internet Software Developer

“The web is a fine place and worth developing for”, Ernest Hemingway may well have said if he had been born into the life of an Internet software developer. I like to think that I am suitably exploring what his path would have been in the world of technology if he were an Internet software developer; trying out all kinds of exotic technologies, wondering how they can co-exist, working out the peculiarities that they may hide. All this...

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