Ok, so I’m not an analytics professional but whilst speaking with a Sitecore enthusiast, a particular question was raised to me in relation to technically integrating Sitecore XP Analytics and Google Analytics. Specifically, the question was about how Google Analytics data could be fed into the Sitecore Experience Database. At my current place of work we are currently finalizing our upgrade to the latest version of Sitecore to leverage as much as we can of the XP and AIDA goodness. For this reason I rephrased the question to: “Now that we have all the latest analytics features that are wrapped up in...